¼ÒºñÆ®·»µåºÐ¼®¼¾ÅÍ ¿¬±¸À§¿ø. ¼¿ï´ë ¼ÒºñÀÚÇÐ ¼®»ç¡¤¹Ú»ç. ¼ÒºñÀÚÀÇ ½ÅÁ¦Ç° ¼ö¿ë, ¼¼´ëº° ¶óÀÌÇÁ½ºÅ¸ÀÏ ºÐ¼®, Á¦Ç°°ú »ç¿ëÀÚ °£ÀÇ °ü°è ¹× óºÐÇൿ µîÀÇ ÁÖÁ¦¸¦ ¿¬±¸Çϸç, ¼¿ï´ë¿¡¼ ¼ÒºñÆ®·»µåºÐ¼® °ú¸ñÀ» °ÀÇÇÏ°í ÀÖ´Ù. ¿ö½ÌÅÏÁÖ¸³´ëÇб³Washington State University¿¡¼ °øµ¿¿¬±¸ÀÚ ÀÚ°ÝÀ¸·Î ¿¬¼öÇßÀ¸¸ç, ¡º´õÇö´ë ¼¿ï ÀλçÀÌÆ®¡», ¡´´ëÇѹα¹ ¿Ü½Ä¾÷ Æ®·»µå¡µ ½Ã¸®Á °øÀúÇß´Ù. »ï¼º¡¤LG¡¤¾Æ¸ð·¹¡¤SK¡¤ÄÚ¿þÀÌ¡¤CJ µî ´Ù¼öÀÇ ±â¾÷°ú ¼ÒºñÀÚ Æ®·»µå ¹ß±¼ ¹× ½ÅÁ¦Ç° °³¹ß ÇÁ·ÎÁ§Æ®¸¦ ¼öÇàÇßÀ¸¸ç, ÇöÀç ÀÎõ½Ã »ó¡¹° À§¿øȸ ÀÚ¹®À§¿øÀ» ¸Ã°í ÀÖ´Ù. Çö´ë¹éÈÁ¡ À¯Æ©ºê¿¡¼ ºê·£µå ÄÜÅÙÃ÷ ¡®¹ÌÆ÷롯À» ÁøÇàÇÏ°í, KBS 1¶óµð¿À ¡´»ý¹æ¼Û ÁÖ¸» Àú³áÀÔ´Ï´Ù¡µ¿¡ °íÁ¤ Ã⿬Çϸç, ¡¶Çѱ¹°æÁ¦¡·¿¡ ¡®ÃÖÁöÇýÀÇ Æ®·»µå ÀλçÀÌÆ®¡®, ¡¶¾Æ½Ã¾Æ°æÁ¦¡·¿¡ ¡®ÃÖÁöÇýÀÇ Æ®·»µå¿ÍÄ¡¡¯¸¦ ¿¬ÀçÇÏ°í ÀÖ´Ù.
Jihye Choi, PhD in Consumer Science from DCS, SNU, works as a research fellow at CTC. She has participated in many consulting projects with Korea¡¯s leading companies such as Samsung and LG, and gives public lectures on consumer trends. She currently teaches consumer behavior and qualitative research methodology at SNU. She contributes many articles and columns to major Korean newspapers and media.
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