Do Kyun David Kim

Do Kyun David Kim is Professor and the Richard D’Aquin BORSF Endowed Professor in the Department of Communication at the University of Louisiana at Lafayette. He has served as president of the Louisiana Communication Association and founder/director of the AI Communication Research Consortium. His research and praxis focus on the diffusion of innovations (DOI) and social marketing for social/organizational change and public health promotion. Specifically, he examines how the advancement of communication technology induces individuals’ attitude and behavior changes and contributes to public health promotion, how opinion leadership can be harnessed to transform organizations and communities, and how communicative influences affect decision-makings at the individual, organizational, and community levels. He has applied his knowledge and skills to diverse communication projects in many countries including the United States, South Korea, Japan, India, and Botswana. His research has appeared in many scholarly journals and books.