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  • Contemporary Advertising, 8/E

    Contemporary Advertising, 8/E [ Paperback, 8th Edition ]
    Courtland L. Bovee, William Arens | McGraw-Hill | 2001년 09월
    35,000원 포인트적립 700원
    One of the best selling advertising texts, this book is well-known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts adv...
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  • Consumers, 2/E

    Consumers, 2/E [ Hardcover, 2nd Edition ]
    Eric J. Arnould, George Zinkhan | McGraw-Hill | 2003년 02월
    35,000원 포인트적립 700원
    "Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.
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  • Consumer Behavior and Marketing Strategy, 7/E

    Consumer Behavior and Marketing Strategy, 7/E [ Paperback, 7th International Edition ]
    J. Paul Peter, Jerry C. Olson | McGraw-Hill | 2004년 04월
    35,000원 포인트적립 700원
    "Consumer Behaviour", 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis', which is a tool t...

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  • Consumer Behavior : Building Marketing Strategy 9/E

    Consumer Behavior : Building Marketing Strategy 9/E
    Hawkins | McGraw-Hill | 2004년 01월
    33,000원 포인트적립 990원

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  • Business Marketing, 3/E

    Business Marketing, 3/E
    Bingham | McGraw-Hill | 2004년 01월
    28,000원 포인트적립 560원
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  • Essentials of CRM: A Guide to Customer Relationship Management

    Essentials Series
    Essentials of CRM: A Guide to Customer Relationship Management [ Paperback ]
    Bryan P. Bergeron | John Wiley & Sons | 2002년 01월
    29,000원 포인트적립 580원
    ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologi...
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  • Behavioural Finance

    Wiley Finance Series
    Behavioural Finance Insights Into Irrational Minds and Markets [ Hardcover ]
    James Montier | John Wiley & Sons | 2002년 10월
    53,000원 포인트적립 1,590원
    "In his splendid handbook for institutional investors, James Montier combines the insights he has gained as a practitioner, with the insights he has gleaned reading the academic literature in behavioural finance. Most importantly, Montier identifi...

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  • Advertising Campaign Strategy, 3/E

    Advertising Campaign Strategy, 3/E [ 3rd Edition ]
    Donald E. Parente | Thomson/South-Western College Pub. | 2003년 07월
    구매혜택
    교재 특가 할인도서
    11,000원 (63% 할인) 포인트적립 0원
    This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising ...
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  • Sales Management : Analysis and Decision Making, 5/E

    Sales Management : Analysis and Decision Making, 5/E [ Paperback, 5th Edition ]
    Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker | Thomson/South-Western College Pub. | 2004년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (56% 할인) 포인트적립 0원
    This leading text continues to set the standard with up-to-the-minute coverage of the trends and issues in sales management, equipping students with a strong foundation and the innovative skills needed for the 21st Century and offering the text in...

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  • Basic Marketing Research, 5/E

    Basic Marketing Research, 5/E [ 5th Edition ]
    Gilbert A. Churchill, Thomas J. Brown | Thomson/South-Western College Pub. | 2003년 06월
    구매혜택
    교재 특가 할인도서
    11,000원 (67% 할인) 포인트적립 0원
    This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important ...

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  • Business Marketing Management, 8/E

    Business Marketing Management, 8/E A Strategic View of Industrial and Organizational Markets [ 8th Edition ]
    Michael D. Hutt, Thomas W. Speh | Thomson/South-Western College Pub. | 2003년 04월
    구매혜택
    특별할인도서
    11,000원 (67% 할인) 포인트적립 0원
    Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing s...

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  • Marketing Channels : A Management View 7/E

    Marketing Channels : A Management View 7/E [ Hardcover ]
    Bert Rosenbloom | South-Western Educational Publishing | 2003년 04월
    38,000원 포인트적립 760원
    Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that st...

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  • Marketing and E-Commerce : The Online Legal Environment

    Marketing and E-Commerce : The Online Legal Environment [ Paperback ]
    Roger Leroy Miller, Gaylord A. Jentz | Thomson/South-Western College Pub. | 2002년 07월
    구매혜택
    교재 특가 할인도서
    11,000원 (45% 할인) 포인트적립 0원
    Students examine the basic legal environment topics relating to marketing in this dynamic, new module. Content is drawn from the exciting new text, Law for E-Commerce, which helps students recognize the legal issues related to maintaining and cond...
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  • E-Commerce : Real Issues and Cases

    E-Commerce : Real Issues and Cases [ Paperback ]
    Michael C. Knapp | Cengage Learning | 2002년 04월
    구매혜택
    교재 특가 할인도서
    11,000원 (58% 할인) 포인트적립 0원
    Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger an...
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  • Business Marketing

    Business Marketing [ Hardcover ]
    Rob Vitale, Joe Giglierano, Robert P. Vitale | South-Western Educational Publishing | 2002년 06월
    32,000원 포인트적립 960원
    Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companie...

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  • Marketing Management in the 21st Century

    Marketing Management in the 21st Century [ Paperback ]
    Noel Capon, James M. Hulbert | Prentice Hall | 2000년 10월
    36,000원 포인트적립 1,080원
    MARKETING ACTIVITY is at the core of managing a business; it provides the focus for interfacing with customers and is the primary source of intelligence about customers, competitors, and the business environment in general. Marketing must be conce...

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  • Basic Marketing Research : Application to Contemporary Issues with SPSS-Student Edition

    Basic Marketing Research : Application to Contemporary Issues with SPSS-Student Edition [ Hardcover ]
    Naresh K. Malhotra | Prentice Hall | 2001년 12월
    30,000원 포인트적립 600원
    WHEN STUDENTS SPEAK -- WE LISTEN. When they asked for an accessible undergraduate market research textbook that would help them succeed, we answered -- with Basic Marketing Research: Applications to Contemporary Issues. This text was developed...

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  • Digital Marketing Strategy: Text and Cases

    Digital Marketing Strategy: Text and Cases [ Hardcover ]
    Glen L. Urban | Prentice Hall | 2003년 07월
    27,000원 포인트적립 810원
    "Digital Marketing Strategy" emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore t...

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  • Consumer Gadgets: 50 Ways to Have Fun and Simplify Your Life with Today's Technology...and Tomorrow'

    Consumer Gadgets: 50 Ways to Have Fun and Simplify Your Life with Today's Technology...and Tomorrow' [ Hardcover ]
    Nicholas D. Evans | Financial Times/Prentice Hall | 2003년 03월
    23,000원 포인트적립 690원
    Whether it's the 007 gadgets from "Q" branch in the James Bond movies, the gadgets in movies such as Spy Kids, or even Austin Powers, we have an endless fascination with gadgets and technology.In "Consumer Gadgets: 50 Ways to Have Fun and Simpl...

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  • A Framework for Marketing Management 2/E

    A Framework for Marketing Management 2/E [ Paperback/2ed. ]
    Philip Kotler | Prentice Hall | 2002년 11월
    25,000원 포인트적립 750원
    "A Framework for Marketing Management" is a concise paperback adapted from Philip Kotler's #1 selling book, "Marketing Management." A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marke...

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