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마케팅 Marketing 주간베스트이동

마케팅 Marketing

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  • Business Marketing, 3/E

    Business Marketing, 3/E
    Bingham | McGraw-Hill | 2004년 01월
    28,000원 포인트적립 560원
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  • Business Marketing : Connecting Strategy,Relationships and Learning 2/E

    Business Marketing : Connecting Strategy,Relationships and Learning 2/E
    Dwyer | McGraw-Hill | 2002년 01월
    33,000원 포인트적립 660원
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  • Advertising and Promotion 6/E

    한정판매
    Advertising and Promotion 6/E An Integrated Marketing Communications Perspective
    Belch | McGraw-Hill | 2004년 01월
    33,000원 포인트적립 990원

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  • [Hull]Fundamentals of Futures and Options Markets 5/E

    [Hull]Fundamentals of Futures and Options Markets 5/E [ Paperback ]
    Hull | Prentice Hall | 2004년 08월
    13,000원 포인트적립 260원
    Updated and revised to reflect the most current information, this introduction to futures and options markets is ideal for those with a limited background in mathematics. Based on Hull's Options, Futures and Other Derivatives, one of the best-selling books on Wall Street, this book presents an acces...

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  • Basic Marketing Research, 5/E

    Basic Marketing Research, 5/E [ 5th Edition ]
    Gilbert A. Churchill, Thomas J. Brown | Thomson/South-Western College Pub. | 2003년 06월
    구매혜택
    교재 특가 할인도서
    11,000원 (67% 할인) 포인트적립 0원
    This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important ...

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  • Business Marketing Management, 8/E

    Business Marketing Management, 8/E A Strategic View of Industrial and Organizational Markets [ 8th Edition ]
    Michael D. Hutt, Thomas W. Speh | Thomson/South-Western College Pub. | 2003년 04월
    구매혜택
    특별할인도서
    11,000원 (67% 할인) 포인트적립 0원
    Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing s...

    절판

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  • Marketing Channels : A Management View 7/E

    Marketing Channels : A Management View 7/E [ Hardcover ]
    Bert Rosenbloom | South-Western Educational Publishing | 2003년 04월
    38,000원 포인트적립 760원
    Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that st...

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  • Marketing and E-Commerce : The Online Legal Environment

    Marketing and E-Commerce : The Online Legal Environment [ Paperback ]
    Roger Leroy Miller, Gaylord A. Jentz | Thomson/South-Western College Pub. | 2002년 07월
    구매혜택
    교재 특가 할인도서
    11,000원 (45% 할인) 포인트적립 0원
    Students examine the basic legal environment topics relating to marketing in this dynamic, new module. Content is drawn from the exciting new text, Law for E-Commerce, which helps students recognize the legal issues related to maintaining and cond...
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  • E-Commerce : Real Issues and Cases

    E-Commerce : Real Issues and Cases [ Paperback ]
    Michael C. Knapp | Cengage Learning | 2002년 04월
    구매혜택
    교재 특가 할인도서
    11,000원 (58% 할인) 포인트적립 0원
    Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger an...
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  • Business Marketing

    Business Marketing [ Hardcover ]
    Rob Vitale, Joe Giglierano, Robert P. Vitale | South-Western Educational Publishing | 2002년 06월
    32,000원 포인트적립 960원
    Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companie...

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  • Marketing Management in the 21st Century

    Marketing Management in the 21st Century [ Paperback ]
    Noel Capon, James M. Hulbert | Prentice Hall | 2000년 10월
    36,000원 포인트적립 1,080원
    MARKETING ACTIVITY is at the core of managing a business; it provides the focus for interfacing with customers and is the primary source of intelligence about customers, competitors, and the business environment in general. Marketing must be conce...

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  • Basic Marketing Research : Application to Contemporary Issues with SPSS-Student Edition

    Basic Marketing Research : Application to Contemporary Issues with SPSS-Student Edition [ Hardcover ]
    Naresh K. Malhotra | Prentice Hall | 2001년 12월
    30,000원 포인트적립 600원
    WHEN STUDENTS SPEAK -- WE LISTEN. When they asked for an accessible undergraduate market research textbook that would help them succeed, we answered -- with Basic Marketing Research: Applications to Contemporary Issues. This text was developed...

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  • Digital Marketing Strategy: Text and Cases

    Digital Marketing Strategy: Text and Cases [ Hardcover ]
    Glen L. Urban | Prentice Hall | 2003년 07월
    27,000원 포인트적립 810원
    "Digital Marketing Strategy" emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore t...

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  • Consumer Gadgets: 50 Ways to Have Fun and Simplify Your Life with Today's Technology...and Tomorrow'

    Consumer Gadgets: 50 Ways to Have Fun and Simplify Your Life with Today's Technology...and Tomorrow' [ Hardcover ]
    Nicholas D. Evans | Financial Times/Prentice Hall | 2003년 03월
    23,000원 포인트적립 690원
    Whether it's the 007 gadgets from "Q" branch in the James Bond movies, the gadgets in movies such as Spy Kids, or even Austin Powers, we have an endless fascination with gadgets and technology.In "Consumer Gadgets: 50 Ways to Have Fun and Simpl...

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  • A Framework for Marketing Management 2/E

    A Framework for Marketing Management 2/E [ Paperback/2ed. ]
    Philip Kotler | Prentice Hall | 2002년 11월
    25,000원 포인트적립 750원
    "A Framework for Marketing Management" is a concise paperback adapted from Philip Kotler's #1 selling book, "Marketing Management." A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marke...

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  • Customer Relationship Management 2/E (NetEffect Series)

    Prentice Hall Neteffect Series
    Customer Relationship Management 2/E (NetEffect Series) The Bottom Line to Optimizing Your ROI [ Paperback ]
    Jon Anton, Natalie L. Petouhoff, Dr Jon Anton | Prentice Hall | 2001년 12월
    20,000원 포인트적립 600원
    /*9906J-4, 0-13-099069-8, Anton, Jon, Customer Relationship Management, 2/e*/" Cutting-edge in perspective, this book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by add...

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  • Bringing New Technology to Market

    Bringing New Technology to Market [ Hardcover ]
    Kathleen R. Allen | Prentice Hall | 2002년 07월
    구매혜택
    교재 균일가 도서
    10,000원 (69% 할인) 포인트적립 500원
    "Bringing New Technology to Market" presents a comprehensive look at the issues related to the transfer and commercialization of new technology. High-tech businesses with patentable technology, whether engineering technology, biotechnology, or in...

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  • Consumer Behavior and Managerial Decision Making

    Consumer Behavior and Managerial Decision Making [ Hardcover/2ed. ]
    Frank R. Kardes | Prentice Hall | 2001년 06월
    33,000원 포인트적립 990원
    This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision ma...

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  • Analyzing E-Commerce and Internet Law Interactive Workbook

    Advanced Website Architecture Series
    Analyzing E-Commerce and Internet Law Interactive Workbook [ Paperback ]
    Dianne Brinson, Benay Dara-Abrams, Jennifer D. Masek | Prentice Hall PTR | 2001년 04월
    33,000원 포인트적립 660원
    The hands-on workbook for building advanced e-commerce and websites! Strategy, tactics, planning, deployment, maintenance, and more B2B, B2C, extranets, supply chain management, intranets, and Web sites Up-to-the-minute, "must-read" coverage of In...
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  • Consumer Behavior: In Fashion

    Consumer Behavior: In Fashion [ Hardcover ]
    Michael R. Solomon, Nancy J. Rabolt | Prentice Hall | 2003년 01월
    44,000원 포인트적립 1,320원
    개정판이 출간되었습니다.
    Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component ...

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