콘텐츠 바로가기
본문 바로가기

YES24 카테고리 리스트

YES24 유틸메뉴

Global YES24안내보기

Global YES24는?

K-POP/K-Drama 관련상품(음반,도서,DVD)을
영문/중문 으로 이용하실 수 있습니다.

Korean wave shopping mall, sell the
K-POP/K-Drama (CD,DVD,Blu-ray,Book) We aceept PayPal/UnionPay/Alipay
and support English/Chinese Language service

English

作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

中文

Exclusive ticket sales for domestic and international pop artists

Global yesticket
검색

어깨배너

2월 혜택 모음
슈퍼특가
1/6

빠른분야찾기

YES24 분야별코너

외국도서 카테고리리스트

마케팅 Marketing

회원리뷰
기본순 판매량순 신상품순 등록일순 최저가순 최고가순 상품명순
처음 1 2 3 4 5 6 7 8 9 10 끝
전체선택 카트에 넣기 바로구매 리스트에 넣기

  • How Customers Think: Essential Insights Into the Mind of the Market

    강력추천 수입
    How Customers Think: Essential Insights Into the Mind of the Market Essential Insights into the Mind of the Market [ Hardcover ]
    Zaltman, Gerald | Harvard Business Review Press | 2003년 02월
    50,220원 (18% 할인) 포인트적립 2,520원
    모든 신상품들은 철저한 시장조사를 거쳐 세상에 나오지만, 그중 80%는 결국 소비자를 움직이는데 실패한다고 한다. 소비자들은 과연 어떠한 이유과 과정을 통해 제품을 구입하는 것일까? 이 책의 저자 Gerald Zaltman은 시장의 속마음을 읽는 통찰력을 사용함으로써, 소비자들이 어떻게 제품을 구매하는가를 이해하기 위한...
    카트에 넣기 바로구매 리스트에 넣기

  • Marketing Channel Strategy, 8/E

    Marketing Channel Strategy, 8/E International Edition [ Paperback, 8th Edition ]
    Anne Coughlan | Pearson Higher Education | 2014년 08월
    50,000원 포인트적립 1,000원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competiti...

    품절

    개정판 보기 리스트에 넣기

  • Basic Marketing Research 9/E (AE)

    Basic Marketing Research 9/E (AE) Customer Insights and Managerial Action [ 9th Edition, Asia Edition ]
    Tom J. Brown / Tracy A. Suter / Gilbert A. Churchill | Cengage Learning | 2020년 01월
    49,000원 포인트적립 980원
    BASIC MARKETING RESEARCH, 9E balances a reader-friendly, accessible approach with an ideal level of coverage. The authors introduce two dominant approaches to gathering marketing information: marketing analytics on data that exist within the firm and customer insights gathered for a specific purpose...

    품절

    리스트에 넣기

  • Digital Marketing, 6/E

    Digital Marketing, 6/E [ Paperback, 6th Edition ]
    Dave Chaffey,Fiona Ellis-Chadwick | Pearson Education | 2016년 03월
    49,000원 포인트적립 980원
    'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use i...
    카트에 넣기 바로구매 리스트에 넣기

  • Contemporary Issues in Marketing and Consumer Behaviour, 2/E

    Contemporary Issues in Marketing and Consumer Behaviour, 2/E [ Paperback, 2nd Edition ]
    Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis | Routledge | 2017년 08월
    49,000원 포인트적립 980원
    This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.Topics new to this edition include:* the mor...
    카트에 넣기 바로구매 리스트에 넣기

  • Global Marketing

    Global Marketing [ Hardcover, 8/E ]
    Warren J. Keegan,Mark C. Green | Pearson Education | 2014년 05월
    49,000원 포인트적립 980원
    For undergraduate and graduate courses in global marketingThe excitement, challenges, and controversies of global marketing.Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.MyMarketingLab for ...

    품절

    리스트에 넣기

  • Retailing

    Retailing [ Hardcover, 8th Edition ]
    Dunne, Patrick M. / Lusch, Robert F. / Carver, James R. / Butler, Daniel (FRW) | Cengage Learning | 2013년 01월
    49,000원 포인트적립 980원
    Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has...
    카트에 넣기 바로구매 리스트에 넣기

  • Customer Relationship Management, 3/E

    Customer Relationship Management, 3/E Concepts and Technologies [ Paperback, 3rd Edition ]
    Buttle, Francis / Maklan, Stan | Routledge | 2015년 02월
    49,000원 포인트적립 980원
    Customer Relationship Management "Third Edition" is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, t...
    카트에 넣기 바로구매 리스트에 넣기

  • [Blackwell] Consumer Behavior, 10/E

    [Blackwell] Consumer Behavior, 10/E [ Paperback, 10th International Edition ]
    Roger D. Blackwell, James F. Engel, Paul W. Miniard | Cengage Learning | 2005년 12월
    49,000원 포인트적립 980원
    "Consumer Behaviour, 10e" offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both stud...
    카트에 넣기 바로구매 리스트에 넣기

  • Stocks for the Long Run

    Stocks for the Long Run The Definitive Guide to Financial Market Returns and Long-Term Investment Strategies [ Hardcover, 4th Edition ]
    Jeremy J. Siegel | McGraw-Hill | 2007년 11월
    49,000원 포인트적립 980원
    와튼스쿨 제러미 시겔 교수의 역사상 가장 완벽한 투자지침서와튼스쿨에서 재무학을 가르치고 있는 제러미 시겔 교수는 '장기투자의 대상으로는 주식만큼 위험이 낮고 수익이 높은 자산은 없다'는 명제를 처음 제시하고 이를 체계적으로 증명한 사람이다. 그의 저서 [주식에 장기투자하라]는 출간과 동시에 세계적인 베스트...

    절판

    리스트에 넣기

  • Advertising & IMC: Principles and Practice, Global Edition

    Advertising & IMC: Principles and Practice, Global Edition [ Paperback, 11th Global Edition Edition ]
    Wells, William | Pearson Education Limited | 2019년 06월
    48,000원 포인트적립 960원
    For courses in introductory advertising.Increase the relevancy and effectiveness of marketing communicationsAdvertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.
    카트에 넣기 바로구매 리스트에 넣기

  • Marketing Research, 11/E

    Marketing Research, 11/E [ Paperback, 11th Edition ]
    Carl McDaniel,Roger Gates | John Wiley & Sons | 2019년 04월
    48,000원 포인트적립 960원
    In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach featur...
    카트에 넣기 바로구매 리스트에 넣기

  • Marketing: An Introduction, 13/E

    Marketing: An Introduction, 13/E [ Paperback, 13th Edition, Global Edition ]
    Gary Armstrong | Pearson Academic | 2016년 06월
    48,000원 포인트적립 960원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기

    절판

    리스트에 넣기

  • Marketing for Hospitality and Tourism, 7/E

    Marketing for Hospitality and Tourism, 7/E [ Paperback, 7th Global Edition ]
    Philip Kotler | Pearson Higher Education | 2016년 10월
    48,000원 포인트적립 960원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. Th...

    품절

    리스트에 넣기

  • Global Marketing, 5/E

    Global Marketing, 5/E A decision-oriented approach [ Paperback, 5th Edition ]
    Svend Hollensen | Prentice Hall | 2010년 08월
    48,000원 포인트적립 960원
    The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadt...

    품절

    리스트에 넣기

  • The Business of Brands

    The Business of Brands [ Hardcover ]
    Jon Miller, David Muir | Wiley | 2004년 11월
    48,000원 포인트적립 960원
    Brands can create value across the full spectrum of business activities - from human resources to product development and, of course, market share and customer loyalty. Successful business leaders recognise this, and brands are moving up the corporate agenda. 『The Business of Brands』 provides insi...
    카트에 넣기 바로구매 리스트에 넣기

  • Consumer Behaviour

    Consumer Behaviour [ Paperback ]
    Isabelle Szmigin | Oxford University Press | 2014년 11월
    46,000원 포인트적립 920원
    Isabelle Szmigin and Maria PiacentiniPresenting a brand new approach to teaching consumer behaviour, Szmigin and Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture T...
    카트에 넣기 바로구매 리스트에 넣기

  • Basic Marketing Research, 4/E (IE)

    Basic Marketing Research, 4/E (IE) Intergration of Social Media [ Paperback, 4th International Edition ]
    Naresh K. Malhotra | Pearson Group | 2012년 01월
    46,000원 포인트적립 920원
    개정판이 출간되었습니다.
    Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

    절판

    개정판 보기 리스트에 넣기

  • Marketing Management ISE

    Marketing Management ISE [ Paperback, 4th Edition, International Student Edition ]
    Johnston, Mark | McGraw-Hill Education | 2022년 04월
    45,000원 포인트적립 900원
    Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is practiced in successful organizations today.The content of the4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted a...
    카트에 넣기 바로구매 리스트에 넣기

  • Essentials of Marketing Analytics (ISE)

    Essentials of Marketing Analytics (ISE) [ Paperback, International Student Edition ]
    Joseph F. Hair, Dana E. Harrison, Haya Ajjan | McGraw-Hill Education | 2021년 02월
    45,000원 포인트적립 900원
    The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expande...
    카트에 넣기 바로구매 리스트에 넣기
SeachAPI:Y
기본순 판매량순 신상품순 등록일순 최저가순 최고가순 상품명순
처음 1 2 3 4 5 6 7 8 9 10 끝
전체선택 카트에 넣기 바로구매 리스트에 넣기



맨위로
가족회사 소개
예스이십사(주)
대표 : 김석환, 최세라 주소 : 서울시 영등포구 은행로 11, 5층~6층(여의도동,일신빌딩) 사업자등록번호 : 229-81-37000   통신판매업신고 : 제 2005-02682호 사업자 정보확인 이메일 : yes24help@yes24.com   호스팅 서비스사업자 : 예스이십사(주)

Copyright ⓒ YES24 Corp. All Rights Reserved.

YES24 수상내역 정보보호 관리체계 ISMS인증획득 개인정보보호 우수사이트
소비자피해보상보험 서울보증보험
고객님은 안전거래를 위해 현금 등으로 결제 시 저희 쇼핑몰에서 가입한 구매안전서비스를 이용하실 수 있습니다. 서비스가입사실 확인
EQUUS4