THE SECRETS OF PERFECT DECISION-MAKINGHave you ever...Invested time in something that, with hindsight, just wasn't worth it?Overpayed in an Ebay auction?Continued doing something you knew was bad for you?Sold stocks too late, or too early?Taken credit for success, but blamed failure on external circ...

[Foreign Books] 할인은 멈추지 않는다 : 특가 매장 (11.08.31 ~ 한정 수량)

"경제도 환경의 변화에 따라 다양하게 진화한다.", 이와 같은 말에 수긍할 수 있는가? 이 책『진화경제학』은 현재 시장에서 벌어지는 이해할 수 없는 상황에 대한 분석 도구로써 진화론을 분석의 틀로 채택한 새로운 조류의 경제학을 소개한다.

이제 사업상의 회의나 협상에서뿐 아니라 모든 인간관계에 있어 효과적인 말하기는 필수적인 요건이 되었다. 기본적인 대화기술 습득에서부터 자신감의 증진, 간단명료하면서도 확실하게 자신의 뜻을 전달하는 방법까지, 타인과의 커뮤니케이션에서 효과적으로 말하는 방법을 알려주고 있는 책.

게으름과 딴짓을 다스리는 의지력의 모든 것!3일째만 되면 의지력이 바닥나는 이들을 위한 스탠퍼드 대학교 역사상 가장 인기 있는 심리학 강의. 저자 켈리 맥고니걸은 오랜 시간에 걸쳐서 절제력이 부족하고, 잘못된 습관을 버리지 못하며, 스트레스 때문에 고통스러워하는 사람들을 만나왔다. 그 결과 한 가지 공통점을 ...

“아이디어는 혁신의 시작에 불과하다”우화를 통해 읽는 재미와 혁신에 대한 노하우를 담은 책!세계 경제가 큰 위기를 맞고 있는 요즘, ‘변화’와 ‘혁신’은 전 세계적으로 가장 중요한 화두이다. 실제로 수많은 기업과 조직들이 혁신을 부르짖고 있지만, 성공적으로 혁신에 이르는 경우는 극히 드물다. 기업들이 흔히 ...

Who Owns The Future? is the new masterwork from the prophet of the digital age, Jaron Lanier, author of You Are Not A Gadget.In the past, a revolution in production, such as the industrial revolution, generally increased the wealth and freedom of people. The digital revolution we are living through ...

How to Get Filthy Rich in Rising Asia is Mohsin Hamid's spectacular, thought-provoking novel of modern AsiaIn this keenly-awaited follow-up to his bestselling The Reluctant Fundamentalist, Mohsin Hamid confirms his place as a radically inventive story-teller with his finger on the world's pulse.

The key to understanding how your manager calculates your real value?and how to boost it More than anything else, you need to understand exactly how your employer evaluates you, and your annual performance review doesn′t tell the whole story.

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant?better at solving problems, fostering innovation, coming to wise decisions, even ...

Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop...

For years, business schools and professional consultants have turned to a 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organization, competition, and cooperation. Now the wisdom of Sun Tzu's The Art of War is made accessible to the modern reader. ...

The opening of Myanmar and the ongoing democratic and economic reforms are together a global event with far-reaching consequences. Doing Business in the New Myanmar is designed for first-time as well as seasoned business visitors to the country. It is a practical Guide to see you through the process...

""Never shall I fail my comrades. . . . I will shoulder more than my share of the task, whatever it may be, one hundred percent and then some." "--from the Ranger Creed" "In early March 2010, General Stanley McChrystal, the commanding officer of all U.S. and coalition forces in Afghanistan, walked w...

Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their companies forward.Based on her legendary strategy...

Penguin Classics 시리즈 모음 페이지 (12.09.19 ~ 한정 수량)

It is in Books IV and V of The Wealth of Nations that Adam Smith offers his considered response to the French Physiocrats, perhaps the first great school of economic theorists, and assesses the nature of the mercantile system, particularly the col...