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Korean wave shopping mall, sell the
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and support English/Chinese Language service

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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

中文

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  • Marketing Graffiti: The Writing on the Wall

    수입
    Marketing Graffiti: The Writing on the Wall The Writing on the Wall [ Paperback, POD 주문제작도서 ]
    Saren, Mike | Routledge | 2017년 12월
    87,400원 (5% 할인) 포인트적립 2,630원
    Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.
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  • Cult of Analytics: Data analytics for marketing

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    Cult of Analytics: Data analytics for marketing Data analytics for marketing [ Paperback, POD 주문제작도서 ]
    Jackson, Steve | Routledge | 2015년 12월
    103,900원 (5% 할인) 포인트적립 3,120원
    This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliograph...
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  • Cult of Analytics: Data analytics for marketing

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    Cult of Analytics: Data analytics for marketing Data analytics for marketing [ Hardcover, 2nd Edition, POD 주문제작도서 ]
    Jackson, Steve | Routledge | 2015년 12월
    280,600원 (5% 할인) 포인트적립 8,420원
    This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliograph...
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  • The Marketing Book

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    The Marketing Book [ Paperback, POD 주문제작도서 ]
    Baker, Michael J. / Hart, Susan | Routledge | 2016년 04월
    156,720원 (5% 할인) 포인트적립 4,710원
    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, brandin...
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  • Biblia del Vendedor: Tecnicas Efectivas Para El Vendedor Competitivo

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    Biblia del Vendedor: Tecnicas Efectivas Para El Vendedor Competitivo [ Paperback ]
    Dey, Alex / Dey, Alejandro | Giron Books | 2015년 06월
    19,860원 (18% 할인) 포인트적립 1,000원
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  • The New Consumer Psychology: Scanning buying behavior with MRI of the mind

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    The New Consumer Psychology: Scanning buying behavior with MRI of the mind Scanning buying behavior with MRI of the mind [ Paperback, POD 주문제작도서 ]
    Whang, Sang Min (Leo) | Routledge | 2015년 11월
    115,450원 (5% 할인) 포인트적립 3,470원
    The term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined sole...
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  • Consumer Psychology in a Social Media World

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    Consumer Psychology in a Social Media World [ Paperback, POD 주문제작도서 ]
    Dimofte, Claudiu V. / Haugtvedt, Curtis P. / Yalch, Richard F. | Routledge | 2015년 10월
    103,900원 (5% 할인) 포인트적립 3,120원
    Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.
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  • Political Marketing: Strategic 'Campaign Culture'

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    Political Marketing: Strategic 'Campaign Culture' Strategic 'Campaign Culture' [ Paperback, POD 주문제작도서 ]
    Gouliamos, Kostas / Theocharous, Antonis / Newman, Bruce I. | Routledge | 2015년 08월
    82,440원 (5% 할인) 포인트적립 2,480원
    A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities...
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  • Beyond the Consumption Bubble

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    Beyond the Consumption Bubble [ Paperback, Reprint Edition, POD 주문제작도서 ]
    Ekstr?m, Karin M. / Glans, Kay | Routledge | 2012년 07월
    98,950원 (5% 할인) 포인트적립 2,970원
    Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the qu...
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  • Corporate Communication: A Marketing Viewpoint

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    Corporate Communication: A Marketing Viewpoint A Marketing Viewpoint [ Paperback, POD 주문제작도서 ]
    Podnar, Klement | Routledge | 2014년 11월
    115,450원 (5% 할인) 포인트적립 3,470원
    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways comm...
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  • Marketing Organisation (RLE Marketing)

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    Marketing Organisation (RLE Marketing) [ Hardcover, POD 주문제작도서 ]
    Piercy, Nigel | Routledge | 2014년 09월
    280,600원 (5% 할인) 포인트적립 8,420원
    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.
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  • Marketing and the Common Good: Essays from Notre Dame on Societal Impact

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    Marketing and the Common Good: Essays from Notre Dame on Societal Impact Essays from Notre Dame on Societal Impact [ Paperback, POD 주문제작도서 ]
    Murphy, Patrick E. / Sherry, John F. | Routledge | 2014년 06월
    113,810원 (5% 할인) 포인트적립 3,420원
    Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy ...
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  • Adding Value (RLE Marketing): Brands and Marketing in Food and Drink

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    Adding Value (RLE Marketing): Brands and Marketing in Food and Drink Brands and Marketing in Food and Drink [ Hardcover, POD 주문제작도서 ]
    Jones, Geoffrey G. / Morgan, Nicholas J. | Routledge | 2014년 09월
    264,100원 (5% 할인) 포인트적립 7,930원
    An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strat...
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  • Consuming Books: The Marketing and Consumption of Literature

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    Consuming Books: The Marketing and Consumption of Literature The Marketing and Consumption of Literature [ Paperback, POD 주문제작도서 ]
    Brown, Stephen | Routledge | 2004년 12월
    113,810원 (5% 할인) 포인트적립 3,420원
    The buying, selling, and writing of books is a colossal industry in which marketing looms large. This text covers: a historical overview; the often acrimonious marketing/literature interface; the consumers of books (from book groups to bookcrossing); and, a consideration of the tensions that both li...
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  • Transcultural Marketing

    수입
    Transcultural Marketing Building Customer Relationships in Multicultural America [ Paperback, POD 주문제작도서 ]
    Tharp, Marye | Routledge | 2014년 05월
    123,700원 (5% 할인) 포인트적립 3,720원
    This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.
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  • Transcultural Marketing

    수입
    Transcultural Marketing Building Customer Relationships in Multicultural America [ Hardcover, POD 주문제작도서 ]
    Tharp, Marye | Routledge | 2014년 05월
    231,080원 (5% 할인) 포인트적립 6,940원
    This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.
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  • Relational Political Marketing in Party-Centred Democracies: Because We Deserve It

    수입
    Relational Political Marketing in Party-Centred Democracies: Because We Deserve It Because We Deserve It [ Hardcover, POD 주문제작도서 ]
    Johansen, Helene P. M. | Routledge | 2012년 03월
    280,600원 (5% 할인) 포인트적립 8,420원
    Offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and political marketing.
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  • Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach

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    Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach [ Hardcover, POD 주문제작도서 ]
    Neves, Marcos Fava / E. Castro, Luciano Thome / Consoli, Matheus Alberto | Routledge | 2010년 01월
    280,600원 (5% 할인) 포인트적립 8,420원
    Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
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  • Marketing: The Basics

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    Marketing: The Basics The Basics [ Paperback, POD 주문제작도서 ]
    Moore, Karl / Pareek, Niketh | Routledge | 2009년 11월
    41,180원 (5% 할인) 포인트적립 1,240원
    Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
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  • Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

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    Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection The Psychology of Deceptive Persuasion and Consumer Self-Protection [ Hardcover, POD 주문제작도서 ]
    Boush, David M. / Friestad, Marian / Wright, Peter | Routledge | 2009년 05월
    280,600원 (5% 할인) 포인트적립 8,420원
    Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of mark...
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