Providing a thorough overview of each major medium, this book's discussion is enhanced by three integrated themes: media as business; media and technological change; and media and political, social, and cultural institutions. It explores and concludes with critical arguments about the overall effect...
For courses in Meeting, Event, Exposition and Convention Planning and Management.The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this book...
With a focus on understanding profit factors, this book provides a basic knowledge of the principles and techniques of real-world merchandising mathematics. Building on the authors' extensive retail experience, the book explains how to apply these fundamentals to realistic, everyday retail merchandi...
Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product pr...
Winner of the Prestigious IACP (International Association of Culinary Professionals) Award, The Modern Garde Manger is designed to meet the educational needs of novice culinary students and experienced chefs. Its carefully researched information and fully tested recipes span the broad international ...
This textbook provides the reader with thorough coverage of the role nutrition plays in enhancing one's health, fitness, and sport performance. Current research and practical activities are incorporated throughout.
For an undergraduate course in Patternmaking. Renowned for its comprehensive coverage, exceptional illustrations, and clear instructions, this #1 text offers detailed yet easy-to-understand explanations of the essence of patternmaking.
Perspectives in Nutrition is an introductory nutrition text appropriate for the majors and mixed majors nutrition courses. This student-focused text presents the major concepts in nutrition including the body's use of food nutrients and diet planning throughout the life cycle. The text places specia...
For introductory and advanced courses in Photography.The London, Upton, Stone series has helped over 1,000,000 photography students capture their potential. And Photography, 10e is the most comprehensive, up-to-date resource for today's photography students. No other text teaches students the skills...
Presenting a variety of treatment choices supported by the latest clinical research, Physical Agents in Rehabilitation: From Research to Practice, 4th Edition is your guide to the safe, most effective use of physical agents in your rehabilitation practice. Coverage in this new edition includes the m...
Wainscott and Fletcher, both from Indiana University, compile a collection of 21 plays for student study to serve as a companion to their textbook Theatre: Collaborative Acts. Each play has an introduction that provides historical context, first and recent production information, comments about the ...
Appropriate for the Front Office Operations or Front Desk Operations course in Hospitality Management departments.The text details policies and procedures that address the department's critical role of serving guests, coordinating employee communcation and utilizing technology to benefit guests, sta...
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