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  • ISE Contemporary Advertising, 16/E

    ISE Contemporary Advertising, 16/E [ Paperback, International Student Edition, 16th Edition ]
    William F. Arens, Michael F. Weigold, Christian Arens | McGraw-Hill Education | 2020³â 01¿ù
    59,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,180¿ø
  • Advertising & IMC: Principles and Practice, Global Edition

    Advertising & IMC: Principles and Practice, Global Edition [ Paperback, 11th Global Edition Edition ]
    Wells, William | Pearson Education Limited | 2019³â 06¿ù
    48,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    For courses in introductory advertising.Increase the relevancy and effectiveness of marketing communicationsAdvertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.
  • E-Marketing, 5/E

    E-Marketing, 5/E [ Paperback, 5th International Edition ]
    Judy Strauss, Raymond Frost | Pearson Education | 2009³â 01¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 700¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profit...

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  • Positioning: The Battle for Your Mind

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    Positioning: The Battle for Your Mind The Battle for Your Mind [ Paperback ]
    ¾Ë ¸®½º,Àè Æ®¶ó¿ìÆ® Àú | McGraw-Hill Companies | 2013³â 01¿ù
    31,340¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,570¿ø
    Ä¿¹Â´ÏÄÉÀ̼ÇÀÌ °ú´ÙÇÏ°Ô ¹ü¶÷ÇÏ°í ÀÖ´Â Çö´ë »çȸ¿¡¼­ ¸¶ÄÉÆà ¹× ±¤°í Àü·«ÀÇ »õ·Î¿î µ¹Æı¸¸¦ Á¦½ÃÇÑ Ã¥. ¸¶ÄÉÆà ºÐ¾ßÀÇ ±ÇÀ§ÀÚÀÎ ¾Ë ¸®½º¿Í Àè Æ®¶ó¿ìÆ®´Â ÀÌ Ã¥¿¡¼­ 'Positioning'À̶ó´Â »õ·Î¿î °³³äÀ» Á¤ÀÇÇϸç, dzºÎÇÑ »ç·Ê¸¦ ÅëÇØ °í°´ÀÇ ¸¶À½¿¡ »óÇ°°ú ¼­ºñ½º¸¦ ÀÚ¸®Àâ°Ô ÇÏ´Â Æ÷Áö¼Å´×¿¡ ´ëÇؼ­ ¼³¸íÇØÁÖ°í ÀÖ´Ù. ...
  • Digital Marketing, 6/E

    Digital Marketing, 6/E [ Paperback, 6th Edition ]
    Dave Chaffey,Fiona Ellis-Chadwick | Pearson Education | 2016³â 03¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 980¿ø
    'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use i...
  • Marketing in Asia

    Marketing in Asia [ Paperback, Asia Global Edition, 3th Edition ]
    Roger A. Kerin, Geok Theng Lau, Steven W. Hartley, William Rudelius | McGraw-Hill Higher Education | 2015³â 03¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Engagement, Leadership, Innovation. Based on the best-selling U.S. text Marketing, the third edition of Marketing in Asia continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, inn...

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  • Contemporary Issues in Marketing and Consumer Behaviour, 2/E

    Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis | Routledge | 2017³â 08¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 980¿ø
    This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.Topics new to this edition include:* the mor...
  • Advertising and Promotion

    Advertising and Promotion An Integrated Marketing Communications Perspective [ Paperback ]
    George E. Belch | McGraw-Hill College | 2015³â 07¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is m...

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  • Marketing

    Marketing Real People, Real Choices [ Paperback, 8th Global Edition ]
    Michael R. Solomon, Greg W. Marshall, Elnora Stuart | Pearson Education | 2015³â 06¿ù
    43,000¿ø Æ÷ÀÎÆ®Àû¸³ 860¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what th...

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  • Consumer Behaviour

    Consumer Behaviour [ Paperback ]
    Isabelle Szmigin | Oxford University Press | 2014³â 11¿ù
    46,000¿ø Æ÷ÀÎÆ®Àû¸³ 920¿ø
    Isabelle Szmigin and Maria PiacentiniPresenting a brand new approach to teaching consumer behaviour, Szmigin and Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture T...
  • Service Management and Marketi

    Service Management and Marketi [ Paperback, 4th Edition ]
    Gronroos, Christian | Wiley | 2016³â 01¿ù
    58,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,160¿ø
    Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as w...
  • The Practice of Public Relations(12/E)

    The Practice of Public Relations(12/E) [ Paperback, International ed of 12th revised ed ]
    Ronald J. Ebert | Pearson Group | 2013³â 01¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø
    For undergraduate Introduction to Public Relations courses.Pairing Fraser Seitel¡¯s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an ¡°in-your-face¡± Public Relations textbook. The 12th edition c...
  • Marketing in Asia

    McGraw-Hill | 2015³â 01¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø

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  • Global Marketing

    Global Marketing [ Hardcover, 8/E ]
    Warren J. Keegan,Mark C. Green | Pearson Education | 2014³â 05¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 980¿ø
    For undergraduate and graduate courses in global marketingThe excitement, challenges, and controversies of global marketing.Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.MyMarketingLab for ...

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  • Basic Marketing

    Basic Marketing [ Paperback, 19/E ]
    Jr., William D. Perreault,Joseph P. Cannon,E. Jerome Mccarthy | McGraw-Hill Higher Education | 2013³â 04¿ù
    55,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,100¿ø
    Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the ¡°four Ps¡± in the in...
  • E-commerce 2014, Global Edition

    E-commerce 2014, Global Edition [ Paperback, 10/E ]
    Ken Laudon,Carol Traver | Pearson Education | 2014³â 02¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 700¿ø
    For the undergraduate and graduate e-commerce course in any business discipline.The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce¡ªtechnology change, business development, and social issues¡ªto provide a cohere...
  • Adoption of Green Marketing and Performance of Kenyan Tea Firms

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    Adoption of Green Marketing and Performance of Kenyan Tea Firms [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ofunya, Francis | Scholars' Press | 2014³â 06¿ù
    211,280¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,340¿ø
    The study explores the influence of adoption of green marketing on performance of the Kenya tea firms with performance measures being environmental performance, competitiveness, operational performance, and net income generated over a period of five years.
  • Customer Response towards Marketing of Packaged Drinking Water

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    Customer Response towards Marketing of Packaged Drinking Water [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Nithya, R. | Scholars' Press | 2014³â 06¿ù
    178,260¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,350¿ø
    This book highlights the customer perception in marketing of drinking water. The objective behind exploring customer perception was to understand the necessity of customers and their expectations towards the drinking water manufacturing industry. The study was undertaken in Coimbatore district of Ta...
  • Was macht attraktiv?

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    Was macht attraktiv? [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Allmaier, Peter | AV Akademikerverlag | 2014³â 07¿ù
    107,280¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,220¿ø
    Trotz des scheinbar guten Ansehens der Katholischen Jugend bleibt die Rekrutierung von hauptamtlichen Jugendleiterinnen und -leitern ungewohnlich schwer. Fur eine offene Stelle als Jugendleiterin oder als Jugendleiter gibt es nur wenig geeignete Bewerbungen. Vor allem die entsprechend qualifizierten...
  • Retailing

    Retailing [ Hardcover, 8th Edition ]
    Dunne, Patrick M. / Lusch, Robert F. / Carver, James R. / Butler, Daniel (FRW) | Cengage Learning | 2013³â 01¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 980¿ø
    Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has...
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