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1. The Culture Code

[¿Ü¼­] The Culture Code : An Ingenious Way to Understand Why People Around the World Live and Buy As They Do(Paperback) »õâ

Clotaire Rapaille | Broadway Books | 2007³â 06¿ù

20,800¿ø ¡æ14,560¿ø(30% ÇÒÀÎ) | YESÆ÷ÀÎÆ® 150¿ø(1% Áö±Þ)

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ÄÃó ÄÚµå¶õ ÇѸ¶µð·Î ¡°Æ¯Á¤ ¹®È­¿¡ ¼ÓÇÑ »ç¶÷µéÀÌ ÀÏÁ¤ÇÑ ´ë»ó¿¡ ºÎ¿©ÇÏ´Â ¹«ÀǽÄÀûÀÎ Àǹ̡±¶ó°í ¼³¸íÇÒ ¼ö ÀÖ´Ù. ÀÌ ÄÚµå´Â °¢ÀÚ ÀÚ½ÅÀÌ ¼ÓÇÑ ¼¼°è¿¡¼­ °æÇèÇÑ ¹®È­¸¦ ÅëÇØ ȹµæµÇ¸ç, µû¶ó¼­ ¾î¸° ½ÃÀýÀ» ¾î¶² ¹®È­ ¼Ó¿¡¼­ º¸³»´À³Ä¿¡ µû¶ó Äڵ嵵 ´Þ¶óÁú ¼ö¹Û¿¡ ¾ø´Ù. À̰ÍÀÌ ¹Ù·Î ¹Ì±¹ ¹®È­¿¡¼­ ÀÚ¶õ »ç¶÷°ú ÇÁ¶û½º ...

2. The Tipping Point

[¿Ü¼­] The Tipping Point : How Little Things Can Make a Big Difference (Mass Market Paperback) »õâ

Malcolm Gladwell | Hachette Book | 2001³â 05¿ù

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¿Ö ¾î¶² °ÍÀº ¶ß°í ¾î¶² °ÍÀº »ç¶óÁö´Â°¡? À¯ÇàÀÇ ÃâÇö, ¹üÁËÀÇ Áõ°¨, ¾Ë·ÁÁöÁö ¾Ê¾Ò´ø Ã¥ÀÌ º£½ºÆ®¼¿·¯°¡ µÇ´Â ±ØÀûÀÎ Àüȯ, ±× ¿Ü ¸ÅÀÏÀÇ »î¿¡¼­ ÀϾ´Â ½Å±âÇÑ ÇÑ ¼ø°£ÀÇ º¯È­¸¦ ÀÌÇØÇÏ´Â °¡Àå ÁÁÀº ¹æ¹ýÀº ±×°ÍÀ» »çȸÀû 'Àü¿°'À¸·Î °£ÁÖÇÏ´Â °ÍÀÌ´Ù. µ¶°¨ ¹ÙÀÌ·¯½º¸¦ °¡Áø ÇÑ »ç¶÷ÀÌ ¸¹Àº À̵鿡°Ô µ¶°¨À» Àü¿°½ÃŰ...

3. You, Inc.

[¿Ü¼­] You, Inc. : The Art of Selling Yourself(Paperback, Reprint Editon ) »õâ

Harry Beckwith, Christine K. Clifford | Business Plus | 2011³â 10¿ù

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As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive)...

4. Brandwashed

[Á÷¼öÀԾ缭] Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Paperback) »õâ

Martin Lindstrom | Three Rivers Press | 2012³â 09¿ù

21,240¿ø ¡æ17,410¿ø(18% ÇÒÀÎ) | YESÆ÷ÀÎÆ® 880¿ø(5% Áö±Þ)

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5. Worth Every Penny

[Á÷¼öÀԾ缭] Worth Every Penny : Build a Business That Thrills Your Customers and Still Charge What You're Worth(Hardcover) »õâ

Erin Verbeck, Sarah Petty | Greenleaf Book Group | 2012³â 04¿ù

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A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors.Many small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they ke...

6. Kodak Girl

[¿Ü¼­] Kodak Girl : From the Martha Cooper Collection(Hardcover) »õâ

John P. Jacob | Steidl | 2012³â 02¿ù

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This book tells the remarkable story of the Kodak Girl, one of the most durable and successful marketing campaigns in advertising history. Created by George Eastman, inventor of the inexpensive hand-held camera, the Kodak Girl traces the intersection of American culture with photography as it evolve...

7. Users, Not Customers

[¿Ü¼­] Users, Not Customers : Who Really Determines the Success of Your Business (Hardcover) »õâ

Aaron Shapiro | Portfolio | 2011³â 10¿ù

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8. We Are All Weird

[Á÷¼öÀԾ缭] We Are All Weird(Hardcover) »õâ

Seth Godin | The Domino Project | 2011³â 09¿ù

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9. Brandwashed

[¿Ü¼­] Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Paperback) »õâ

Martin Lindstrom | Bantam Books | 2011³â 09¿ù

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10. Annual Editions : Marketing 08/09

[Á÷¼öÀԾ缭] Annual Editions : Marketing 08/09(Paperback, 30th Edition ) »õâ

John Richardson | McGraw-Hill/Dushkin McGraw-Hill/Dushkin | 2011³â 08¿ù

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This Thirtieth Edition of ANNUAL EDITIONS: MARKETING provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a genera...

11. The New Rules of Marketing & Pr

[Á÷¼öÀԾ缭] The New Rules of Marketing & Pr : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly(Paperback) »õâ

David M. Scott | Wiley | 2011³â 08¿ù

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David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New...

12. The Old Rules of Marketing Are Dead

[Á÷¼öÀԾ缭] The Old Rules of Marketing Are Dead : 6 New Rules to Reinvent Your Brand and Reignite Your Business(Paperback) »õâ

Timothy R. Pearson | McGraw-Hill | 2011³â 08¿ù

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Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketp...

13. We First

[Á÷¼öÀԾ缭] We First : How Brands and Consumers Use Social Media to Build a Better World (Hardcover) »õâ

Simon Mainwaring | Palgrave MacMillan | 2011³â 06¿ù

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¼¼°èÀû È«º¸È¸»ç ¿¡µ¨¸¸ÀÇ Á¶»ç¿¡ µû¸£¸é ¼ÒºñÀÚÀÇ 83ÆÛ¼¾Æ®°¡ '´õ ÁÁÀº ³»ÀÏÀ» À§ÇØ ÀÚ½ÅÀÇ ¼Òºñ½À°üÀ» ¹Ù²Ü Àǻ簡 ÀÖ´Ù'°í ÇÑ´Ù. ºê·£µå ¸¶ÄÉÆÃ Àü¹®°¡ »çÀÌ¸Õ ¸ÞÀοö¸µÀº ÀÚº»ÁÖÀÇÀÇ ÆÐ·¯´ÙÀÓÀÌ '³ª ¸ÕÀú(Me First)'¿¡¼­ '¿ì¸® ¸ÕÀú(We First)'·Î ÀüȯÇϰí ÀÖ´Ù¸ç, ¡ºWe First¡»¸¦ ÅëÇØ ¹«¾ùÀÌ ±× º¯È­¸¦ ÁÖµµÇÏ´ÂÁö, ...

14. The Best Seller from Italy

[¿Ü¼­] The Best Seller from Italy : Scavolini 1961-2011: Scavolini 50 Years(Hardcover) »õâ

Valentina Dalla Costa, Gabriele Basilico | Skira | 2011³â 05¿ù

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Scavolini has been Italy¡¯s favorite kitchen brand since 1984 and is now preparing to celebrate half a century of activity and market presence since its founding in 1962.

15. Marketing Fashion

[¿Ü¼­] Marketing Fashion : Portfolio Series(Paperback) »õâ

Harriet Posner | Laurence King | 2011³â 05¿ù

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Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and ...

16. Chief Culture Officer

[Á÷¼öÀԾ缭] Chief Culture Officer : How to Create a Living, Breathing Corporation(Paperback) »õâ

Grant McCracken | Basic Books | 2011³â 05¿ù

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±Þº¯ÇÏ´Â ½Ã´ë¿¡ »ì¾Æ³²±â À§Çؼ­ ±â¾÷Àº ¾î¶»°Ô ¿òÁ÷¿©¾ß Çϴ°¡? ³»·Î¶ó ÇÏ´Â ¿ÀÇǴϾ𠸮´õµé°ú °æ¿µ¼®ÇеéÀÌ Áöħ¼­·Î Ȱ¿ëÇØ ¶ß°Å¿î È­Á¦¸¦ ¸ðÀº°æ ÀÌ Ã¥Àº Ź¿ùÇÑ ±âȹ°ú ¿ªµ¿ÀûÀÎ ¸¶ÄÉÆÃÀ» ¶Ù¾î³Ñ´Â ÃÖ°í¹®È­°æ¿µÀåÀÇ ¿ªÇÒÀ» ½ÇÁõÀû »ç·Ê·Î Áõ¸íÇØÁØ´Ù. ÀúÀÚ´Â ÀÌ Ã¥À» ÅëÇØ ÃÖ°í¹®È­°æ¿µÀÚ, Áï CCO¶ó´Â Á÷Ã¥À» ¸¸µé...

17. Get Rich Click!

[Á÷¼öÀԾ缭] Get Rich Click! : The Ultimate Guide to Making Money on the Internet(Hardcover) »õâ

Marc Ostrofsky | Razor Media Group | 2011³â 05¿ù

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Whether you are looking to earn $100 a day or $100,000 a year, this book will teach you how. Get Rich Click! is a comprehensive source of information from one of the world's most successful Internet entrepreneurs.

18. The Amazement Revolution

[Á÷¼öÀԾ缭] The Amazement Revolution : Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience(Hardcover) »õâ

Shep Hyken | Greenleaf Book Group | 2011³â 04¿ù

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Customer service isn't a department--it's a philosophy that includes every person and aspect of the best and brightest companies. In a tough, competitive, and price-sensitive economy, customer service is one of the most essential tools to separate your business from the competition.

19. Enchantment

[Á÷¼öÀԾ缭] Enchantment : The Art of Changing Hearts, Minds, and Actions (Hardcover) »õâ

Guy Kawasaki | Portfolio | 2011³â 03¿ù

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enc...

20. Unthinking : The Surprising Forces Behind What We Buy

[¿Ü¼­] Unthinking : The Surprising Forces Behind What We Buy(Paperback) »õâ

Harry Beckwith | Business Plus | 2011³â 03¿ù

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