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1. The Culture Code

[¿Ü¼­] The Culture Code : An Ingenious Way to Understand Why People Around the World Live and Buy As They Do(Paperback) »õâ

Clotaire Rapaille | Broadway Books | 2007³â 06¿ù

20,800¿ø ¡æ14,560¿ø(30% ÇÒÀÎ) | YESÆ÷ÀÎÆ® 150¿ø(1% Áö±Þ)

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ÄÃó ÄÚµå¶õ ÇѸ¶µð·Î ¡°Æ¯Á¤ ¹®È­¿¡ ¼ÓÇÑ »ç¶÷µéÀÌ ÀÏÁ¤ÇÑ ´ë»ó¿¡ ºÎ¿©ÇÏ´Â ¹«ÀǽÄÀûÀÎ Àǹ̡±¶ó°í ¼³¸íÇÒ ¼ö ÀÖ´Ù. ÀÌ ÄÚµå´Â °¢ÀÚ ÀÚ½ÅÀÌ ¼ÓÇÑ ¼¼°è¿¡¼­ °æÇèÇÑ ¹®È­¸¦ ÅëÇØ ȹµæµÇ¸ç, µû¶ó¼­ ¾î¸° ½ÃÀýÀ» ¾î¶² ¹®È­ ¼Ó¿¡¼­ º¸³»´À³Ä¿¡ µû¶ó Äڵ嵵 ´Þ¶óÁú ¼ö¹Û¿¡ ¾ø´Ù. À̰ÍÀÌ ¹Ù·Î ¹Ì±¹ ¹®È­¿¡¼­ ÀÚ¶õ »ç¶÷°ú ÇÁ¶û½º ...

2. The Tipping Point

[¿Ü¼­] The Tipping Point : How Little Things Can Make a Big Difference (Mass Market Paperback) »õâ

Malcolm Gladwell | Hachette Book | 2001³â 05¿ù

9,600¿ø ¡æ6,760¿ø(30% ÇÒÀÎ) | YESÆ÷ÀÎÆ® 0¿ø

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¿Ö ¾î¶² °ÍÀº ¶ß°í ¾î¶² °ÍÀº »ç¶óÁö´Â°¡? À¯ÇàÀÇ ÃâÇö, ¹üÁËÀÇ Áõ°¨, ¾Ë·ÁÁöÁö ¾Ê¾Ò´ø Ã¥ÀÌ º£½ºÆ®¼¿·¯°¡ µÇ´Â ±ØÀûÀÎ Àüȯ, ±× ¿Ü ¸ÅÀÏÀÇ »î¿¡¼­ ÀϾ´Â ½Å±âÇÑ ÇÑ ¼ø°£ÀÇ º¯È­¸¦ ÀÌÇØÇÏ´Â °¡Àå ÁÁÀº ¹æ¹ýÀº ±×°ÍÀ» »çȸÀû 'Àü¿°'À¸·Î °£ÁÖÇÏ´Â °ÍÀÌ´Ù. µ¶°¨ ¹ÙÀÌ·¯½º¸¦ °¡Áø ÇÑ »ç¶÷ÀÌ ¸¹Àº À̵鿡°Ô µ¶°¨À» Àü¿°½ÃŰ...

3. You, Inc.

[¿Ü¼­] You, Inc. : The Art of Selling Yourself(Paperback, Reprint Editon ) »õâ

Harry Beckwith, Christine K. Clifford | Business Plus | 2011³â 10¿ù

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As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive)...

4. Grouped

[Á÷¼öÀԾ缭] Grouped : How Small Groups of Friends Are the Key to Influence on the Social Web(Paperback) »õâ

Adams, Paul | Pearson P T R | 2011³â 11¿ù

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5. Integrated Marketing Communications In Advertising And Promo

[Á÷¼öÀԾ缭] Integrated Marketing Communications In Advertising And Promo(Paperback) »õâ

Terence Shimp | South-Western | 2013³â 03¿ù

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6. Audience, Relevance, and Search LiveLessons Bundle

[Á÷¼öÀԾ缭] Audience, Relevance, and Search LiveLessons Bundle(Hardback) »õâ

James Mathewson | Pearson Higher Education | 2013³â 03¿ù

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7. Fashion Marketing Communications

[Á÷¼öÀԾ缭] Fashion Marketing Communications(Paperback) »õâ

Lea-greenwood, Gaynor | John Wiley & Sons Inc | 2013³â 01¿ù

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8. Contemporary Consumer Psychology

[Á÷¼öÀԾ缭] Contemporary Consumer Psychology(Paperback) »õâ

Amanda Broderick | Sage Publications Ltd | 2012³â 11¿ù

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9. Marketing Due Diligence

[Á÷¼öÀԾ缭] Marketing Due Diligence(Paperback) »õâ

Malcolm McDonald | Wiley | 2012³â 11¿ù

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10. Viral Marketing and Word-of-Mouth Advertising

[Á÷¼öÀԾ缭] Viral Marketing and Word-of-Mouth Advertising(Paperback) »õâ

Godfrey Harris | Management 2000 | 2012³â 11¿ù

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11. Emarketing Excellence

[Á÷¼öÀԾ缭] Emarketing Excellence : Planning and Optimising Your Digital Marketing(Paperback, 4th Edition) »õâ

Chaffey, Dave | Taylor & Francis | 2012³â 11¿ù

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12. Retail Marketing

[Á÷¼öÀԾ缭] Retail Marketing(Paperback) »õâ

Cropper | Cengage Learning | 2012³â 11¿ù

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13. Solomon: Marketing

[Á÷¼öÀԾ缭] Solomon: Marketing(Paperback) »õâ

Michael Solomon | Pearson Group | 2012³â 11¿ù

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14. Copywriting

[Á÷¼öÀԾ缭] Copywriting : Successful Writing for Design, Advertising and Marketing(Paperback, 2nd Edition) »õâ

Shaw, Mark | Chronicle Books Llc | 2012³â 10¿ù

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15. Marketing Models

[Á÷¼öÀԾ缭] Marketing Models(Paperback) »õâ

Dawn Iacobucci | South-Western | 2012³â 10¿ù

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16. The Oxford Handbook of Corporate Reputation

[Á÷¼öÀԾ缭] The Oxford Handbook of Corporate Reputation(Hardcover) »õâ

Barnett, Michael L./ Pollock, Timothy G. | Oxford Univ Pr | 2012³â 09¿ù

212,400¿ø ¡æ191,160¿ø(10% ÇÒÀÎ) | YESÆ÷ÀÎÆ® 9,560¿ø(5% Áö±Þ)

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17. Cutlip and Center's Effective Public Relations

[Á÷¼öÀԾ缭] Cutlip and Center's Effective Public Relations(Paperback) »õâ

Glen Broom | Pearson Higher Education | 2012³â 09¿ù

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18. Brandwashed

[Á÷¼öÀԾ缭] Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Paperback) »õâ

Martin Lindstrom | Three Rivers Press | 2012³â 09¿ù

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¼¼°èÀûÀÎ ¸¶ÄÉÆÃ Àü¹®°¡ÀÌÀÚ ¡º¿À°¨ ºê·£µù(BRAND Sense)¡», ¡º¼îÇÎÇÐ(Buyology)¡» µî º£½ºÆ®¼¿·¯ ÀúÀÚÀÎ ¸¶Æ¾ ¸°µå½ºÆ®·ÒÀº ¹Ì±¹ÀÇ Àú³Î¸®½ºÆ®ÀÌÀÚ »çȸºñÆò°¡ÀÎ ¹ê½º ÆÐÄ¿µåÀÇ °ÉÀÛ ¡º¼û¾î ÀÖ´Â ¼³µæÀÚ(The Hidden Persuaders)¡»¿¡¼­ ¿µ°¨À» ¾òÀº ÀÌ Ã¥À» ÅëÇØ ¸¶Æ¾Àº ¿À´Ã³¯ÀÇ ¡®¼û¾î ÀÖ´Â ¼³µæÀÚ¡¯´Â ´©±¸ÀÎÁö, ±×¸®°í ...

19. Strategic Marketing

[Á÷¼öÀԾ缭] Strategic Marketing(Paperback) »õâ

David Cravens | McGraw-Hill College | 2012³â 09¿ù

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20. Arab World Unbound

[Á÷¼öÀԾ缭] Arab World Unbound(Hardback) »õâ

Vijay Mahajan | Jossey-Bass | 2012³â 08¿ù

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