하나도 하기 힘든 이 세 가지를 동시에 해낸 사람이 있다. 바로 탐스의 CEO이자 신발 퍼주기 대장 블레이크 마이코스키다. 아르헨티나로 휴가 여행을 갔다가 신발이 없어 다치고 병에 걸린 아이들을 본 그는 언제까지 유지될지 모르는 기부가 아닌 사업을 통해 아이들을 돕고자 한다. 그것이 바로 ‘내일의 신발(Tomorrow’...
Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology challenging the rational model of judgment and decision making, is one of the world's most important thinkers. His ideas have had a profound impact on many fields-including business, medicine, and p...
2007년. 스타벅스에는 위기가 찾아왔다. 매출 및 영업 이익, 인지도 면에서 하락세를 타고 있던 스타벅스를 살려낸건 다름아닌 창립자인 하워드 슐츠였다. 2008년 8년 만에 전격적인 CEO 복귀를 선택한 그는 경영진의 반대, 월스트리트와 언론의 비난 속에서 그는 전 매장을 닫고 바리스타들에게 재교육을 실시하고 경영 방...
In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected?a world full of challenges and benefits that are ours to meet and to harness.Eric Schmidt is on...
9.
[외서] Makers : The New Industrial Revolution(Paperback)
If a country wants to remain economically vibrant, it needs to manufacture things. In recent years, however, many nations have become obsessed with making money out of selling services, leaving the real business of manufacturing to others.Makers is about how all that is being reversed. Over the past...
For courses in Business Statistics.A classic text for accuracy and statistical precision.Statistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple “canned” applications. This text is also at a mathematically higher level than ...
From major players in the energy industry, such as big oil, to the emerging cap-and-trade market, no other book offers a more complete overview of the energy industry, specifically its economic and financial intricacies, than Investing in Energy: A Primer on the Economics of the Energy Industry.
17.
[직수입양서] Industrial Megaprojects : Concepts, Strategies, and Practices for Success(Hardcover)
Avoid common pitfalls in large-scale projects using these smart strategiesOver half of large-scale engineering and construction projects?off-shore oil platforms, chemical plants, metals processing, dams, and similar projects?have miserably poor results. These include billions of dollars in overruns,...
The ultimate guide to maximizing shareholder value through ERMThe first book to introduce an emerging approach synthesizing ERM and value-based management, Corporate Value of Enterprise Risk Management clarifies ERM as a strategic business management approach that enhances strategic planning and oth...
19.
[직수입양서] Reinventing the Automobile : Personal Urban Mobility for the 21st Century(Hardcover, New Edition)
Mitchell, William J./ Borroni-bird, Christopher E./ Burns, Lawrence D. | Mit Pr | 2010년 03월
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