¼¿ï´ëÇб³ ¼ÒºñÆ®·»µåºÐ¼®¼¾ÅÍ ¿¬±¸À§¿øÀ¸·Î ÀçÁ÷Çϰí ÀÖ´Ù. ¼¿ï´ëÇб³ ¼ÒºñÀÚÇаú¿¡¼ ¼®»ç ÇÐÀ§¸¦ ¹Þ¾ÒÀ¸¸ç µ¿ ´ëÇпø¿¡¼ ¡´¼ÒºñÀÚÀÇ »ç¿ëÇÏÁö ¾Ê´Â Á¦Ç°ÀÇ º¸À¯ Çൿ ¿¬±¸¡µ¶ó´Â ³í¹®À¸·Î ¹Ú»ç ÇÐÀ§¸¦ ¹Þ¾Ò´Ù. ¡ºÆ®·»µå ÄÚ¸®¾Æ¡»(2014~2018) °øÀú, ±â¾÷ °¿¬ ¹× ´Ù¼öÀÇ ¼ÒºñÀÚ Á¶»ç, Æ®·»µå ºÐ¼®, ½ÅÁ¦Ç° °³¹ß ÇÁ·ÎÁ§Æ®¸¦ ¼öÇàÇßÀ¸¸ç ¼ÒºñÀÚÀÇ ½ÅÁ¦Ç° ¼ö¿ë¿¡ °üÇÑ ÇàÅÂ, Á¦Ç°°ú »ç¿ëÀÚ°£ÀÇ °ü°è, ¼ÒºñÀÚ Ã³ºÐ Çൿ¿¡ °üÇÑ ÁÖÁ¦¸¦ ¿¬±¸Çϰí ÀÖ´Ù.
Jihye Choi, Ph.D. in Consumer Science from DCS, SNU, works as a research fellow at CTC. She has participated in many consulting projects with Korea¡¯s leading companies such as Samsung and LG, and gives public lectures on consumer trends. She currently teaches consumer behavior and qualitative research methodology at SNU. She contributes many articles and columns to major Korean newspapers and media.
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