¼¿ï´ëÇб³ ¼ÒºñÆ®·»µåºÐ¼®¼¾ÅÍ ¿¬±¸À§¿øÀ¸·Î ÀçÁ÷Çϰí ÀÖ´Ù. ¼¿ï´ëÇб³ ¼ÒºñÀÚÇаú¿¡¼ Çл硤¼®»ç¡¤¹Ú»ç ÇÐÀ§¸¦ ¹Þ¾ÒÀ¸¸ç, »ï¼º°æÁ¦¿¬±¸¼Ò ¸®¼Ä¡¾Ö³Î¸®½ºÆ®, ¼¿ï´ëÇб³ ¼ÒºñÀÚÇаú ¿¬±¸±³¼ö µîÀ» ¿ªÀÓÇß´Ù. ¡ºÆ®·»µå ÄÚ¸®¾Æ¡»(2010~2018)¿Í ¡ºÆ®·»µå Â÷À̳ª¡»(2013) °øÀú, Áß¾ÓÀÌÄÚ³ë¹Ì½ºÆ® Ä®·³´Ï½ºÆ®, KBS¶óµð¿À ¡´±è³µµÀÇ Æ®·»µåÇ÷¯½º¡µ, ¡´°æÁ¦¸¦ ¹è¿ó½Ã´Ù¡µ °íÁ¤ Ã⿬ µîÀ¸·Î Ȱµ¿ÇßÀ¸¸ç, ´Ù¼öÀÇ ±â¾÷°ú Çѱ¹¡¤Áß±¹¡¤ÀϺ»ÀÇ ¼ÒºñÆ®·»µå ±â¹Ý ½ÅÁ¦Ç° °³¹ß ¾÷¹«¸¦ ¼öÇàÇϰí ÀÖ´Ù.
She currently works as a research fellow in the CTC, SNU. She worked as a research analyst at the Samsung Economic Research Institute. She obtained BA, MA, and PhD degrees in DCS, SNU. She wrote Ph.D. dissertation and subsequent articles about purchasing behavior and consumer happiness. She received ¡®The Best Publication Award¡¯ from the Korean Society of Consumer Studies in 2008. She is interested in tracking consumer trends in Korea and China as well as big data analysis for new product development and industrial application.
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